This is a handmade travel diary that sums up the history of Piero Guidi, an Italian luxury brand operating in the leather industry.
Starting from the sign of Mr Piero Guidi, I created a handwriting font so that the long history of the Brand could be told in first person by his founder.
The aim was to project a restyling of the Brand, including a fashion show. Since the most famous Piero Guidi products are those made for traveling, I focused on the travel issue: a stylised locomotive becomes the new logo, a black train ticket becomes a business card and the Milan Central Station hosts the fashion show.
Everything I created was inspired from the most successful line of the Brand, Lineabold.
As part of the restyling, I designed some gadgets for the fashion show: a name tag (the invitation for the show) and the press kit (a travel diary).
