For the Municipality of Pesaro, I designed the complete visual communication of Pesaro 2025, a cultural program that unites the cities of Pesaro, Gabicce Mare, and Gradara under one shared identity. From June to December 2025, the initiative will bring more than 50 events—exhibitions, concerts, festivals, and performances—across the Riviera del San Bartolo.
The graphic design is conceived as an evolution of the identity created for Pesaro Italian Capital of Culture 2024 by Paper&Paper, featuring illustrations by Cristina Spanò. Building on this foundation, I adapted and expanded the visual language to create new formats and a cohesive system for the 2025 program.
The project included the design of posters and event billboards, a fold-out brochure, and a detailed booklet presenting the cultural venues and calendar of activities. Each element was conceived to be both visually striking and coherent across formats, ensuring a strong recognizability for the campaign.
In addition to print materials, I created digital adaptations for social media, translating the graphic identity into flexible layouts for online promotion and audience engagement.
